We are a floral & styling design studio based in Mexico City, founded in 2013 by Dafne Tovar. With a focus on seasonal and unusual flowers, branches, and fruits, our aim is to capture nature through design. We craft beautiful, emotive, intimate, and thoughtfully inspired environments.Clients: Prada, Miu Miu, Loewe, Vogue, Max Mara, Carties, Nike, Art Galeries, PR Agencies, WP & Private Clients.
Crafting Atmosphere
1. Philosophy & Sensibility
We believe that beauty lies in the quiet details — a curve of a petal, the weight of stillness, the way light moves through a space. Our design philosophy is rooted in restraint, elegance, and emotional resonance.
2. Creative Process
Each project begins with deep listening. We translate mood, memory, and identity into form — shaping environments through flowers, materials, and spatial rhythm. No two events are ever alike; our work is always grounded in narrative.
3. Collaborations & Artistry
We collaborate with a thoughtful network of artisans, builders, and creatives to bring each vision to life. From floral installations to custom structures and textures, every element is treated as part of a cohesive visual language.
4. Aesthetic Direction
Our aesthetic blends natural minimalism with sculptural impact — a balance between softness and structure. We favor palette over pattern, gesture over excess, and atmosphere over spectacle.
5. Client Promise / Intention
We design for people who value depth over display — those who seek a sense of intimacy, poetry, and refinement in their gatherings.
Our Services
Event Design
We design events as immersive, multi-sensory experiences. From florals and fabrics to lighting, music, and scent — each element is composed to shape mood, guide emotion, and elevate the atmosphere. Our process considers flow, tone, and spatial balance, integrating custom installations, curated table settings, and intentional details to create gatherings that feel deeply personal and unforgettable.
Art Direction
We offer creative direction for brands, editorials, and campaigns seeking a refined, sensory aesthetic. Our process bridges visual narrative with material storytelling — blending florals, styling, and set design into one visual language.
Deliveries
Our floral deliveries are designed as gestures — intimate, sculptural, and intentional. Each piece is thoughtfully composed using seasonal flowers and foliage, crafted to bring beauty into everyday moments.